WHAT IS LOCALIZATION? Localization, often referred as “L10N”, is a process that transforms a product designed and produced for one specific market to linguistically and culturally adapt to another market in the world. That way the product can function just as effectively as in the initial market in terms of attracting customers or user experience. The product may include brochure, newsletter, digital banner, software tool, computer game and so on. You might also wonder the difference between translation and localization. While translation mainly focuses more on text, localization not only involves in text but also cultural aspects as well as the technical complexity of localizing a product. In other words, localization is more complicated and comprehensive to translation and translation is only a part of localization.